H&M Rebrand

During a 6 month project I lead the redesigned of the H&M design system to align with the new brand direction with the goal of modernize and refresh both website and app.

Design System

Motion

UI Design

H&M Rebrand

During a 6 month project I lead the redesigned of the H&M design system to align with the new brand direction with the goal of modernize and refresh both website and app.

Design System

Motion

UI Design

The new system

A unified, scalable design system that aligns with H&M’s new brand identity, streamlines web and app experiences, and reduces design debt for smoother collaboration.

The new system

A unified, scalable design system that aligns with H&M’s new brand identity, streamlines web and app experiences, and reduces design debt for smoother collaboration.

H&M
H&M
H&M
H&M

Blending product and brand

We unified the system of grid and layout for both marketing and product supporting variety of media and

Blending product and brand

We unified the system of grid and layout for both marketing and product supporting variety of media and

Accessiblity focus

Uppercase typography challenged readability, demanding constant testing, while we worked hard to make it succeed across banners, videos, and product controls.

Accessiblity focus

Uppercase typography challenged readability, demanding constant testing, while we worked hard to make it succeed across banners, videos, and product controls.