Improved size selection
The new design enabled customers to find and select size faster. It also increased findability of the size guide and notify back funcionality.
+1,12%
Add-to-bag rate
+2,36%
Conversion rate in purchase
Size recommendation
Over a period of four months we gradually tested and release a recommendation tool that could predict the best size of a customer based on past purchase and returns history.
-3.67%
Size related returns
Size up or down
We improved the way fit rating where by providing an action to customer to either size up or down based on fit reviews.
-3.63%
Overall return rate
