Davide Biscuso

Linnea Turner

Brand

Discovery

A brand discovery survey is designed to uncover the essence of your brand, your mission, values, personality, audience, and the feeling you want to create. The goal is to translate your vision into a clear identity that looks and feels consistent across everything you do.

Your business

Name

Briefly describe your business and its mission

Who are your primary clients?

What are the main services you offer?

How would you describe your brand's personality and values?

What feelings or messages do you want your brand to convey to your audience?

What are your unique selling points or competitive advantages?

Your brand

For each pair of words below, choose the number that best represents where you see your brand.

Traditional

Modern

Analytical

Emotional

Luxury

Accessible

Minimalist

Expressive

Playful

Serious

Calm

Energetic

Your website

What’s the main purpose of your website?

Attract clients (consultations, coaching)

Sell digital products/courses

Sell physical products

Share content (blog, recipes, resources)

Build community (memberships, forums, subscriptions)

How important is e-commerce (selling products/services) to your business right now?

Very important. It’s a core offering

Somewhat important. In the near future

Not important. Focus is on content/brand

Which of these features would be most useful for you and your audience?

Blog

Recipes

Booking consultation

Store (digital products)

Store (physical products)

Do you need specific integrations?

Email marketing (e.g. Mailchimp, ConvertKit)

Booking/calendar system

Payment gateways (Stripe, PayPal, etc.)

Membership/subscription tools

How comfortable are you with updating your website yourself?

Very comfortable

Somewhat (basics only)

Not comfortable. I prefer someone else to manage it